West Midlands Place Profiler Dashboard

The West Midlands Place Profiler Dashboard brings together audience, demographic and social data from across the West Midlands to help you and your organisation better understand the people and places of the West Midlands.

Access to the Place Profiler:

To request access to the Place Profiler, contact Culture Central at info@culturecentral.co.uk specifying the email addresses you would like to have access.

If you do not already have a Power BI Pro license, you’ll be prompted to start a free trial (no payment details required) when you first access the Profiler*. This will give you access for up to 60 days.

After 60 days, contact your administrator to purchase a Power BI Pro license. If your organisation does not have Microsoft 365, you may find it easier to sign up for a personal Power BI Pro license.

When your request is approved you’ll be notified and you will be able to log in the dashboard with your Power Bi credentials straight from this page.

* If you have previously had a Power BI Pro 60 day free trial, you will be prompted to purchase a valid license.

Support and further documentation:

To learn more about the dashboard and its functionalities, including data scope, definitions and tutorials, visit the Baker Richards website.

WM Cultural Place Profiler
Created by Baker Richards & Indigo © 2021

For the following Commissioning Partners:
Arts Council England, Birmingham 2022 Organising Committee of the Commonwealth Games, Birmingham City Council (BCC), Culture Central, Coventry City of Culture, DCMS, Greater Birmingham & Solihull LEP, West Midlands Combined Authority, West Midlands Growth Company

Note this version is for cultural organisations - full version, available to the commissioning partners only, includes Audience Finder (2019), Audience Spectrum, TGI and Experian data supplied under licence by the Audience Agency and additional booking data supplied by third party agencies like Ticket Factory and Ticket Seller, as well as individual cultural organisations.