Culture Central and Indigo recently held an exploratory meeting on whether organisations applying to ACE National Portfolio in the West Midlands would be interested in adopting the Audience Engagement Framework, Identity- Confidence – Connection as part of their approach to delivering the Investment Principles.
Identity-Connection-Confidence is a clear, person and data-driven approach and methodology that has been created, along with a Place-Profiler tool which identifies six area ‘types’ and a cultural engagement index score for each area; and suggests a new language for speaking about and to audiences.
This framework is driven by comprehensive data as well as consultation with the creative sector and is a people and places driven approach, supporting organisations to identify and support the investment principles and overall Let’s Create Strategy.
We hope that this ‘people and places first’ approach, delivered consistently across the region, will not only increase the strength of applications but also put people at the heart of our audience engagement.
Erica Love CC and Katy Raines – Indigo
The WM Cultural Place Profiler was created by Baker Richards & Indigo © 2021 for the following Commissioning Partners:
Arts Council England, Birmingham 2022 Organising Committee of the Commonwealth Games, Birmingham City Council (BCC), Culture Central, Coventry City of Culture, DCMS, Greater Birmingham & Solihull LEP, West Midlands Combined Authority, West Midlands Growth Company.