Visitor Levy: What does it mean and how could the region benefit?
Culture Central will be coordinating a collective sector response to the visitor levy consultation starting with our WMCRU session on 13th January 2026. We will hear from Claire McColgan, CBE, Director Culture Liverpool and Associate Director Liverpool City Region, and Jane Morgan, Liverpool City Region Destination Partnership, about how the visitor levy will benefit Liverpool and discuss its impact on our region.
The Government has announced that Mayors of Strategic Authorities in England will be given the power to raise revenue locally through a new visitor levy. The levy will be aimed at delivering more long-term, locally led investment in transport, regeneration and cultural assets that can unlock growth and make places more attractive for residents, businesses and visitors.
Getting involved
These meetings take place online at 9.30-10.30am (UK) on the second Tuesday of every month. If you would like to join the learning sessions, please sign up using the form linked below or email info@culturecentral.co.uk.
We aim to facilitate and accommodate all accessibility needs. Please do let us know below if you have any specific questions, needs or comments and we will do our best to meet them.
About WMCRU
Set up during COVID, our regular West Midlands Culture Response Unit (WMCRU) meetings were a vital lifeline for the sector in connecting, sharing and getting practical information and advice. WMCRU has continued to be a useful space for organisations and individuals that Culture Central continues to support as a collective and collaborative space for all those that are interested in the cultural ecology of the region. In 2024-25, WMCRU meetings will explore key strategic challenges and opportunities that affect the sector and the region.