Visitor Levy: What does it mean and how could the region benefit? 

Culture Central will be coordinating a collective sector response to the visitor levy consultation starting with our WMCRU session on 13th January 2026. We will hear from Claire McColgan, CBE, Director Culture Liverpool and Associate Director Liverpool City Region, and Jane Morgan, Liverpool City Region Destination Partnership, about how the visitor levy will benefit Liverpool and discuss its impact on our region. 

The Government has announced that Mayors of Strategic Authorities in England will be given the power to raise revenue locally through a new visitor levy. The levy will be aimed at delivering more long-term, locally led investment in transport, regeneration and cultural assets that can unlock growth and make places more attractive for residents, businesses and visitors.