Challenge: Inspiring full-day events

Challenge is a series of four full-day events taking place at different locations in the West Midlands, during September and October 2022.

At each event, the morning will be filled with inspirational speakers and provocations, whilst the afternoon will be dedicated to discussing practical applications of the morning’s learning – and there will be plenty of time for networking too.

For those who are unable to attend in person, we’ll be hosting each morning session online.

We encourage you to attend all four days, if possible. If you’re part of an organisation, you’re welcome to send different staff members – please just register each individual.

Each event will take place from 10am to 5.30pm, and will be as follows:

7 September – Audiences – Black Country-based venue
What is the future experience of creativity and culture for people in the region?

  • How do we as a region really connect with our audiences to realise the vision of Let’s Create?
  • How can we inspire each other across cultural and heritage sectors and share our collective learning?
  • How do we know if we have been successful in our work?


21 September – Placemaking – West Midlands field trip
Character, people, histories, and culture make a place. But what does placemaking mean in practice for cultural organisations?

  • How can cross-sector work support cultural placemaking and what types of partnerships are required?
  • How can our sector become more inclusive and equitable with our communities?
  • How can we drive change through working in place-based ways?


5 October – People – Birmingham-based venue
Creativity is fundamental to our understanding of ourselves and our society. How do we work in a way that values our collective creativity to imagine a more equitable future?

  • Expanding our understanding of inclusivity and its value for audiences, participants, and organisations?
  • How does creativity drive social and cultural change through people-centred work?
  • Understanding the practicalities of co-creation and exploring best practices.


19 October – Partnerships – Birmingham-based venue
A successful future is collaborative! How do we harness the power of partnership working to increase investment, share our resources and collective knowledge for the benefit of the people and places of the West Midlands?

  • How can we work together, especially with new and unusual partners?
  • What are the conditions needed for effective collaboration?
  • How do we better understand and support the wider ecology to have a collective impact?


Book your place for the Challenge days>

Our events are often over-subscribed so please let us know if you’ve booked a space but can no longer attend. Please note that non-attendance or cancellation of your place with less than 48 hours’ notice (with reasonable exemptions) will result in us issuing your organisation with an invoice for £20 for irrecoverable venue and catering costs.


The Challenge programme of activity is part of Convene, Challenge, Connect – an accessible and imaginative sector development programme being delivered for the Birmingham 2022 Festival.

Convene, Challenge, Connect has been co-created with the region’s arts, cultural, heritage and community sector, and brings together our collective knowledge from across the region to deliver the programme, ensuring it is effective, sustainable and useful for organisations, community groups and freelancers.

The programme runs from July to October 2022 and includes a freelancer development cohort as well as a wide range of strategic and practical events, workshops, webinars and Q&As that will be open to all. Find out more about Convene, Challenge, Connect.

Generously supported by Arts Council England and The National Lottery Heritage Fund.